The neon “Hot Now” sign is a critical piece of Krispy Kreme’s iconic brand. Our client’s proposed sign, however, did not conform to the local ordinance which put the project in jeopardy. Our relationship with Retail Strategies helped us navigate the restrictions and find common ground with the City of Bartlett. The city gained a successful Krispy Kreme store and we delivered for our client. The RS team was absolutely instrumental in making this happen.