“We just signed a lease in Tullahoma, TN and it took quite some time. I would have never looked at Tullahoma. I didn’t know much about Tullahoma, I had never been to Tullahoma. It wasn’t on my radar, even though I scoured the state…
“We said ‘Oh my goodness, OK. There are all these retailers. There’s a hotel there, these all these restaurants there. This must be the spot.’ It really got my attention.
The town has been waiting for us to come in. It’s a Greenfield, what we call a ‘Greenfield’ because there is very little competition, and we are opening a 22,000 sq/ft gym in Tullahoma in April or May of 2017. And we are very excited. We appreciate you pointing that out. We believe it is going to do very well.
Principal & COO, Planet Fitness Growth Partners