Due to the COVID-19 pandemic, large retailers and small businesses alike are up against a large challenge when it comes to holiday shopping. Businesses will be combatting a decrease of physical shoppers and are now required to implement added safety measures. Jenn Gregory, President of Downtown Strategies, details below what city leaders, businesses, and consumers should expect in the upcoming weeks.
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Prepare your retail community for the holiday retail and shopping season using these tips, predictions, and strategies.