Retail Success

Albemarle’s partnership with retail firm has brought in 11 businesses, with almost $27 million in total investment

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The Stanly News & Press, Dec 28, 2020

Retail Strategies helps bring in 200 jobs, $27 million in economic development

Over the past six years, 11 regional and national retailers have moved to Albemarle, resulting in more than 200 new jobs and just under $27 million in total investment according to an economic development report presented to City Council recently by the Economic Development Director Keith Tunnell.

The influx in new business is thanks to a partnership between the city and Retail Strategies, an Alabama-based marketing retail firm that works with towns across the country to help attract new businesses. ElectriCities is the city’s partner in the contract with Retail Strategies, which costs $25,000 a year and began in 2014.

“I’ve spent a lot of time with them over the past six to eight weeks since I’ve been here and I’ve been quite impressed,” Tunnell told the council, referring to representatives from Retail Strategies.

After remaining stable for many years, sales tax revenue has increased by more than 43 percent from 2014 to this year, Tunnell said, and the retail businesses have also increased revenues for the city’s electric, water and sewer operations.

Here is list of the businesses that Retail Strategies helped recruit to Albemarle, along with the average annual sales volume and how many jobs have been created:

  • Dickey’s BBQ ($605,000) has created 10 jobs;
  • East Coast Wings and Grill ($1.5 million) has created 20 jobs;
  • Farmer’s Furniture ($2.4 million) has created 5 jobs;
  • Highway 55 Burgers, Shakes and Fries ($1 million) has created 20 jobs;
  • Ollie’s Bargain Outlet ($4.33 million) has created 30 jobs;
  • PetSmart ($5.022 million) has created 29 jobs;
  • Chick-fil-A ($2.09 million) has created 36 jobs;
  • Verizon ($3 million) has created 10 jobs;
  • Rose’s Express ($3.5 million) has created 25 jobs;
  • Harbor Freight ($3 million) has created 15 jobs;
  • Planet Fitness ($550,000) has created 10 jobs

Retail Strategies has focused on attracting new businesses to the city’s main retail corridors, which include N.C. Highway 24-27, U.S. Highway 52 and downtown. The city’s economic development department has already reached out to several downtown tenants and several new businesses are tentatively set to locate to Albemarle in the near future, though nothing is set in stone.

While he acknowledged that retail development is only one part of the city’s economic development program, City Manager Michael Ferris said the businesses ensure that “money is spent locally by preventing leakage to other communities.”

“A strong retail sector also leads to greater shopping amenities, jobs and increased property and sales tax revenues,” Ferris added.

Retail Strategies is working on bringing four potential retailers to the city: national coffee and cell phone retailers, a dental user and a regional breakfast user. If the businesses come to the city, an estimated 64 jobs could be created along with more than $3.6 million in total investment.

Albemarle’s economic development team is also working to attract new businesses independent of the firm. These include a national grocery store chain, a national fast food chain and a car dealership.

Tunnell said Retail Strategies expects the four new retailers to officially announce their moves to Albemarle sometime in early 2021.

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My relationship with the Retail Strategies team has been extremely valuable over the last couple of years as I’ve searched for sites in the Southeast. They have been persistent and provided any information they could gather for available properties that fit my criteria. If they received news that a space was coming available they made sure to immediately give me a call and connect with the owners. I would recommend using this service to any of my colleagues looking in their client cities.

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