Retail Strategies Partners with Facebook Survey Company to help Communities Attract New Retail
Birmingham, Ala.- Retail Strategies, LLC, a retail municipal consulting firm, has exclusively partnered with Space Jam Data of New York. The collaboration of the two companies is expecting to help communities attract and gain new retail with the help of Facebook surveys.
Space Jam crowdsources local consumer opinions to help local leaders and retail real estate professionals understand what people want in their neighborhoods. Through the use of social media platforms and artificial intelligence, Space Jam Data interacts with consumers about specific retail properties and converts the feedback to actionable intel.
The insights collected from local shoppers help local leaders and retail real estate professionals lease, manage, and market a retail property more efficiently. The tool surveys locals with personalized questions through Facebook messenger, serving as a new way to communicate with local shoppers and revolutionizing traditional survey methods.
Space Jam Data is used by many industry leaders such as Kimco, Regency Centers, and many more.
“Our mission has always been to connect local shoppers with retail real estate professionals. This collaboration expands our reach to more communities across the country. We are excited to collaborate with a forward thinking company like Retail Strategies for municipality work.”Benji Cohen, CEO, Space Jam Data
Each report guarantees at least 1,000 responses and will take approximately two weeks to create. Each survey will have a maximum of 5 customized follow-up questions to the voters in each report and a prize will be sent to a randomly selected local voter to help with response rate.
“This survey process has helped us align the citizens’ desire for particular brands and match the results up with realistic retail prospects. We can educate the community on what is and is not a good match and why.”Lacy Beasley, President of Retail Strategies.
“One example is Paducah, KY where the community ranked shopping options at a five on a scale of one to ten with ten. We showed eight peer communities where Paducah actually had far superior options than other communities of similar size and make up. In addition, six of the top fifteen brands the citizens named have been looking at opening in Paducah. The study helped reinforce the demand and served as an excellent recruitment tool.”
This partnership was brought about due to our current clients asking for ways to engage their community and tailor responses for retail recruitment through the results. Lacy can discuss with you how our clients use this information and help you target your community needs.