Colfax, California Selects Retail Strategies to Drive Retail Development Strategy

FOR IMMEDIATE RELEASE 

CONTACT: Michelle Moultrie
Retail Strategies
mmoultrie@retailstrategies.com

BIRMINGHAM, AL (May 27, 2020) – Retail Strategies, the leading national retail recruitment firm, has partnered with Colfax, Calif., to create and execute a retail recruitment strategy on behalf of the city. Retail Strategies will focus on building a retail ecosystem that will compliment current businesses as well as use national retail expertise to recruit desirable retailers. Positioned on a very favorable route in Northern California along I-80, the city of Colfax has many great assets to offer perspective retailers.

Throughout the process of getting to know Retail Strategies, it was clear that they truly will become an extension of our staff.”

Wes heathcock, city manager, colfax

“The Retail Strategies team will take time to get to know our city leaders, property and business owners and then put together a strategy based on the assets we have in our city. Colfax has a special story to tell that is well beyond data and analytics, and with Matthew growing up in Northern California, he understands the unique opportunity for retailers that are present in Colfax,” finished Heathcock.

“It’s very exciting to be partnering with a city that I grew up near. The natural beauty in Colfax will no doubt make its way into conversations that we will have with retailers on behalf of the city, in addition to the high traffic counts on Interstate 80,” said Matthew Tate, director of business development for Retail Strategies. “While we are excited to help put together a recruitment strategy and take the lead on executing that strategy for the city, we also are going to make sure we work with local businesses to maintain and enhance the historic downtown as well. Our company has great a number of tools that can help businesses weather this current storm and come out of it much stronger.”

Through the new partnership, Retail Strategies will perform a real estate market analysis of the businesses located in Colfax and identify areas of opportunity with expanding businesses. The Retail Strategies team will work hand in hand with city leaders to help them understand their market and highlight opportunities for infill. In addition, the team at Retail Strategies will proactively reach out to potential businesses, property owners, brokers, and developers on behalf of the city.

About Retail Strategies

Retail Strategies is a leading national advisory firm focused on retail market analysis, strategic planning, retail recruitment and development. Our mission is to provide the real estate expertise, tools and human effort that position deserving towns as alluring locations for national businesses. With confidence, we pursue this mission by delivering unparalleled customer service as a unified team with unmatched real estate expertise. Our activities pay a return in sales taxes, added jobs, and businesses that enhance and add to the unique qualities of your community.