RESOURCES FOR CITY LEADERS
Real World Applications
Here at Retail Strategies we’re fortunate to work hand-in-hand with city leaders from communities of all sizes across the country. As a partner of these communities, we’ve curated examples to promote knowledge sharing of what cities have put into place to market local restaurant and retail businesses, provide financial assistance, and encourage community collaboration.
We understand how important it is to support your local business community and hope you’ll find these examples helpful as you continue to evolve your strategy.
Peachtree Corners, Georgia
To assist the local business community, Peachtree Corners has implemented a 60-day deferral period on all business license fees. The annual fees, normally due by March 31, are now due May 31. There will be no penalty fees assessed during this period.
The city is also temporarily waiving the convenience fees charged for online and/or internet transactions and deferring payment of alcohol excise tax for 60 days. No penalty fees will be assessed during this period.
The Newport Micro-Business Bridge Loan is a joint project of the Newport Area Chamber of Commerce and the Newport Economic Development Commission. The Bridge Loan, a one-time loan of $1,500, is designed to help self-employed individuals, sole proprietors or sole member LLC or S Corporation that meet certain criteria including:
- Businesses required to close by the State including barbers, beauty shops, massage therapists, nail salons, etc
- Must operate within the county
- The Qualified Business Owner will be filing an unemployment claim with the State
- The Qualified Business has determined that the SBA PPP Act loan and the SBA EIDL loan are unavailable to them, or unfeasible for their situation, and that they will not be applying for these loans
A Hotel Occupancy Tax Payment Emergency Deferral + Forgiveness Program was created to provide a 60-day deferral of tax payments requiring applying hotels to submit a written employee retention plan to receive the deferment. The city of Buda is not a client of Retail Strategies, but this HOT tax example is a great example to share with our communities.
Lincolnton, North Carolina
The Lincolnton Small Business Emergency Loan Program is providing assistance to locally-owned, non-franchise businesses located within the Lincolnton corporate limits. Eligible businesses may receive up to $5,000 per month for up to three months.
Restaurant Guides & Promotions
The city is running a shop local promotion where they will award gift card prizes to individuals that spend the most money at local restaurants until the end of the month. Contest participants scan and submit their receipts. Gift card prizes range from $500-$15. Read more about this initiative [here].
During a month-long restaurant promotion, the city encouraged residents to play Restaurant Takeout Bingo with restaurants that have remained open for to-go orders and delivery. A sample download of the bingo card is [here].
Here are a variety of examples of restaurants guides to promote on social media. Retail Strategies has created a Dining in Place template that is available for download.
- High Point, North Carolina – High Point Food Mob Facebook Page
- Manteca, California – #MyMantecaEats
- Albert Lea, Minnesota – Open Restaurants Listings
Community Collaboration & Business Impact Surveys
Promoting collaboration within community businesses and getting a pulse for what small business owners are facing is another trend that we are hearing from client communities.
The city joined a county-wide Community Collaboration initiative to promote a single website for citizens looking to support the local business community, people seeking employment, financial resources and more.
Phelps County, Nebraska
The Phelps County EDC created a program called the Magic Multiplier gift card program, encouraging citizens to support local businesses by purchasing gift cards, and matching the purchase dollar-for-dollar.
Fayetteville, North Carolina
Many communities are trying to get a handle on economic impact due to COVID-19. The Cool Spring Downtown District in Fayetteville put together a business impact survey for local business owners. Fayetteville is not a client of ours, but we thought this was a great example of a survey to share.
Have Questions or Examples?
We know this is an overwhelming time and the pace at which things are changing is rapid. If you have questions for our team or an example from your community that you’d like to add to this post, please contact us.