Education is Action
Helping communities in Alabama learn to attract retail, teaching how data provides options, and real estate drives decisions.
communities to ask for what they deserve.
communities on what similar towns have received.
communities to approach retail partners in a smart way.
communities to meet their true potential.
How it works
Do you want NEW RETAIL in your community?
Join Retail Strategies for a program that offers you a Customized Retail Recruitment Plan for your community, and a two-day Retail Academy training on how to put the plan into action.
July 22 – 23
September 23 – 24
November 4 – 5
Hosted by Lacy Beasley, President of Retail Strategies, these intense learning sessions provide you with customized retail reports and best practices.
Retail Academy is a program that empowers community leaders to take a proactive approach to their retail opportunities. Communities will be trained and equipped with the tools and education necessary to attract new retailers to their markets, while providing support to their existing local businesses.
The course provides you with...
- 50+ page Customized Retail Recruitment Plan
- Customized retail marketing pitch to use with retailers
- A retail prospect list
- Customized leakage report for your community
- Mobile Data Collection Report
- Navigation tips and insider insights
Retail Academy is designed to equip community leaders with a realistic list of retail prospects and action plan to market the community to the prospects.
Six hours of customized training include an education on the marketing materials provided, how to create an elevator pitch, setting up conference meetings, prospect outreach and where to find industry leading information critical to implementing a long-term retail recruitment plan.
Retail recruitment is a marathon, not a sprint
|1:00 pm||What to Expect & Icebreakers|
|1:30||State of the Industry|
|2:30||Break Out Sessions Start (30 Minutes Each)|
|Break Out 1: Real Estate|
|Break Out 2: Prospects|
|Break Out 3: Data… Everything you Need to Know|
|9:00 am||Players and Process|
|10:00||Outreach: ICSC, Elevator Pitch, Marketing Guide|