Retail Strategies are the national experts in recruiting businesses on behalf of communities.
Services
Get in the Game
Retail Strategies Recruitment is our premiere service, including all aspects of retail real estate analysis and data backed with real estate professionals connecting and advancing your community.
This program is a full-court press for business recruitment if you want to see increased tax revenue and enhanced quality of life.
Education is Action
Retail Academy is our award winning educational program. We provide a full suite of data and reports to aid you in developing customized pitches that target realistic retail business recruitment. Courses begin with RA 101 and expand into RA 201 and RA 301.
We come to you
Retail Insights is a half-day learning session offering demographics and psychographic profiles on a community. You set the time and date, our dynamic speakers share retail insights. Perfect for conferences and community or state seminars.
Revitalizing and rejuvenating Downtown communities is a complex task and we are committed to helping you achieve it.
Additional Services
Are you open for business?
To aid in marketing your city to retailers and businesses we launch specialized retail marketing websites with the information retailers, brokers and developers most often request. Making your community information easily available for our contacts tells retailers “We are open for business.”
Data tells your story in industry language
Research Reports and Data are now available as a subscription service. Providing in-depth site specific demographics Subscribers can deliver pin-point, custom data to prospects.
Our President, Lacy Beasley, has spoken at over 120 events including several ICSC RECon sessions. Ranging from small groups to lecture halls with over 500 attendees, her dynamic speaking style makes retail and economic development relevant as community concerns.
Request a Speaker
We have several retail experts who can speak at your engagement on why retail matters for tax revenue and quality of life, as well as offering insider information on how retailers locate.
We offer several types of feasibility studies, including Grocery and Hotel, as well as offering Tax Incentive Financing and Opportunity Zone consultation.
5 Steps to Recruit Retail
Download our five-step guide for best practices when recruiting retail in your community.
Retail recruitment can be complicated.
We have a selection of videos on our role as we translate data into results and how we engage Private-Public-Partnerships with incentive strategies to aid our communities.
Our process
The Retail Strategy
Retail Strategies has partnered with the industry leaders in research and analytics so we can provide the deepest, most thorough look into your community and it’s consumers. Data enables our professionals and your community leaders to gain a world-class knowledge of critical data points and how they can be used as a tool to promote the community.
Through deploying real estate professionals to your community we are able to identify the key real estate assets within the community. These real estate assets are your product and we spend countless hours identifying who the buyers are. All of the sites are logged and recorded on a GIS platform so they can be fully utilized by your recruitment team.
Our model and strategies are not ‘one size fits all’ because each community we work with has unique attributes and vision for their future.
The professionals who work on behalf of your community are here to incorporate YOUR vision, desired retailers, and feedback into your strategy.
Following the market analysis, Retail Strategies will present the findings through a 70+ page presentation and provide a comprehensive report on your community’s unique data points, strategic and underutilized real estate assets, retailers who fit your market, and many more topics to give you community and it’s leaders the greatest insight into the market.
- Custom Trade Area
- Gap Analysis
- Mobile Data Collection
- Peer Analysis
- Real Estate Assets
- Custom Retail Prospects
Retail Recruitment
Following the presentation of the Retail Strategy, we then begin the heavy lifting of retail recruitment. The professionals at Retail Strategies will put the data and underutilized real estate assets to work by connecting them with targeted businesses. Our team has National connections that we will put to work on your behalf. We currently know who to contact, their expansion plans, and their site criteria for over 9000 retailers nationwide.
Who We Connect With
Retail recruitment is a complex business and involves multiple parties. To ensure we are creating the best environment for deals to happen our team connects with:
- Local property owners
- Brokers
- Developers
- Investors
- Directors of real estate
- Franchisees
- Local business owners
- Many other decision makers
National Representation
The International Council of Shopping Centers (ICSC) and Retail Live are the leading global trade associations for the retail industry. ICSC and Retail Live help the public and private sectors understand the industry through educational programs, publications, certification programs, and (most popular) Deal Making Conventions. Each year these two organizations put on over twenty conferences for real estate professionals to connect to discuss deals. We attend each conference on your behalf to communicate, one on one, the opportunities in your market with the business we are targeting on your behalf.
Patience and Persistence
Retail Strategies has been the catalyst for retail real estate transactions in our Client communities.
Retail recruitment is a marathon, not a sprint.
Retailers have limited capital budgets for expansion. Real estate transactions involve multiple parties and will be influenced by myriad variables, which may speed up or slow down the timeline for retailers’ commitment to new locations.
Patience and persistence are critical. By aligning your community with Retail Strategies you will have real estate professionals who have years of completing retail real estate transactions working on your behalf will. We cannot predict the unpredictable but we have been in this industry for a collective 150+ years. We have seen the obstacles and will know if there is a way around them.
Retail Recruitment is Economic Development
Who we work with
A few of the retailers that have located in our partner communities.
