Our Solution

Bringing successful new businesses to a community is a complex, connection and time critical, endeavor. This process requires a community to develop connections, acquire real estate tools, identify and create a strategy, and spend valuable time navigating an unfamiliar industry. Before Retail Strategies was founded in 2011, communities who desired to attract new and vibrant retailers to their market had no other choice but to take on this endeavor alone or use consultants who provided them with research reports, a list of prospects, and limited guidance on whom to contact, what to say, and what to do over the 18-36 month deal making process to secure new businesses in their communities.

Retail Strategies was formed to give communities who desire new business the ability to have well connected, experience, and licensed retail real estate professionals aggressively identify and execute tailored strategies to attract new retailers to the market. Our team provides unparalleled service to communities, providing best in class data, real estate analysis, tailored and achievable strategies, and the on-going support to execute your vision.

Unlike other firms, we do not sign one year agreements and hand the ball off to you to navigate the deal making process. Instead we dedicate professionals to your community to create a long term partnership that the community can benefit from. Real Estate transactions take time, connections, and persistent effort. Through a multi-year partnership, we can properly vet opportunities on your behalf and bring new business out of the ground that will increase your local tax collections and benefit your community.

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Retail Strategies

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Our Solution

Ambition, meet Strategy

“Transforming Information into Meaningful Results”
Retail Strategies is a full-service consulting firm that develops and implements long-term retail real estate strategies for municipalities and economic development agencies. Our process involves a team of experienced experts making connections between the public and private sector in a complex industry. Information, persistence and focus minimizes hurdles, accelerates timelines and increases economic development in a competitive environment.

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Our process in 4 steps

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Market Analysis
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Retail Strategy
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Retail Recruitment
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Your Results

Market Analysis

 

Data & Analytics

market analysis icons-blue-02Retail Strategies has partnered with the industry leaders in research and analytics so we can provide the deepest, most thorough, look in to your community and its consumers. Data enables our professionals and your community to leaders to gain a world-class knowledge of critical data points and how they can be used as a tool to promote the community.

Real Estate Analysis

market analysis icons-blue-05Through deploying real estate professionals to your community we are able to identify the key real estate assets within the community. These real estate assets are your product and we spend countless hours identifying who the buyers are. All of the sites are logged and recorded on a GIS platform so they can be fully utilized by your recruitment team.

Community Input

market analysis icons-blue-04Our model and strategies are not ‘one size fits all’ because each community we work with has unique attributes and vision for their future.
The professionals who work on behalf of your community are here to incorporate YOUR vision, desired retailers, and feedback into your strategy.

 

Retail Strategy

 

Customized Retail Strategy

Following the market analysis, Retail Strategies will present the findings through a 70+ page presentation and provide a comprehensive report on your community’s unique data points, strategic and underutilized real estate assets, retailers who fit your market, and many more topics to give you community and it’s leaders the greatest insight into the market.
Below are a few highlights: 

Trade Area Identification

By utilizing mobile data collection, data and analytics, and real estate acumen, our team will identify shopping patterns within your community that will answer key questions for retailers.

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GAP Analysis


Examining the market supply and market demand within the trade area to uncover the categories of retail being desired by your community.

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Mobile Data Collection

An industry leading report which utilizes cell phone data to identify the home location of consumers that visit a defined shopping area within the community.

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Peer Community Analysis


Identification and comparison of similar communities to measure your retail base and identify opportunities from a categorical perspective.

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Real Estate Assets


An in-market study which identifies within the community various opportunities: strategic focus properties, underutilized assets, development zones, and redevelopment zones.

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Retail Prospects


Your team will present a list of expanding concepts looking for markets just like yours.

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 Retail Recruitment & Representation

 

Retail Recruitment

Following the presentation of the Retail Strategy, we then begin the heavy lifting of retail recruitment. The professionals at Retail Strategies will put the data and underutilized real estate assets to work by connecting them with targeted businesses. Our team has National connections that we will put to work on your behalf. We currently know who to contact, their expansion plans, and their site criteria for over 9000 retailers nationwide.

 

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National Representation

The International Council of Shopping Centers (ICSC) and Retail Live are the leading global trade associations for the retail industry. ICSC and Retail Live help the public and private sectors understand the industry through educational programs, publications, certification programs, and (most popular) Deal Making Conventions. Each year these two organizations put on over twenty conferences for real estate professionals to connect to discuss deals. We attend each conference on your behalf to communicate, one on one, the opportunities in your market with the business we are targeting on your behalf.

 

Who We Connect With

Retail recruitment is a complex business and involves multiple parties. To ensure we are creating the best environment for deals to happen our team connects with:

  • Local property owners
  • Brokers
  • Developers
  • Investors
  • Directors of real estate
  • Franchisees
  • Local business owners
  • Many other decision makers

 

Results

 

Retail Success

Retail Strategies has been the catalyst for retail real estate transactions in our Client communities.
To view a small sampling of our success please find them here:

Retail Success

Patience and Persistence

Retail recruitment is a marathon, not a sprint.
Retailers have limited capital budgets for expansion. Real estate transactions involve multiple parties and will be influenced by myriad variables, which may speed up or slow down the timeline for retailers’ commitment to new locations.

The bottom line

This process takes time.
Patience and persistence are critical. By aligning your community with Retail Strategies you will have real estate professionals who have years of completing retail real estate transactions working on your behalf will. We cannot predict the unpredictable but we have been in this industry for a collective 150+ years. We have seen the obstacles and will know if there is a way around them.

 

“Retail Recruitment is Economic Development”

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