May 15, 2020
One of the biggest challenges we often face when recruiting retail to a market is finding the right site for a retailer. Retailers are extremely calculated with their site selection strategy and sales projections. Expanding retailers assess five to ten times as many sites as stores they will open.
We field calls every day from communities who qualify demographically for a retailer and ask, “Why aren’t they located in my market?” It’s not you – it’s the real estate. And it’s not as easy to understand as demographics alone.
Ultimately, retailers follow revenue and the path of least resistance. If your market does not check the right real estate boxes – your market will be left off of the list for new stores. This is where our team steps in to be the conduit to allow that path of least resistance to flow from your community.
Download our Retail Insights report for an update on what our Retail Recruitment team is hearing on the front lines from tenant reps, retailers, landlords and our take on the future of real estate.
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