Here at Retail Strategies, we put on our event called Retail Academy. It's really our educational course for communities that need help in getting retail to their community, but they also wanna do it themselves. So they just need a step by step guide and equip them with the right tools to move forward. They're getting to learn some of the best practices that some of these other communities have been involved in and also how they can put all of this information into We want to help Retail Strategies build these communities that they're working with the same way Retail Strategies helped me build the community that I was living in. So I'm really glad that I came hearing the retailers say, this is what I need. This is your role as a community leader. Small towns that they gotta do what they can to keep their town growing. It's great information that I didn't know. So when I can go into a place and learn something that I had no clue about before I got there, it's exciting for me. And I learned so many tips today. We're having breakout sessions. We're working with these communities one on one to talk through what their data looks like in their community. What is a customized trade area? What retailers are not in their market that should be in their markets? Sitting down and really getting that local knowledge and pairing it with our retail and real estate knowledge to help build your customized recruitment plan. We just discussed an in-depth analysis really of the community and the retailers that would fit, and it definitely has paid off so far. So it's really a full day of just working with each of these communities, how we can help them go from A to Z and getting a new business in their market.