What do you get from our courses?

Retail Academy empowers community leaders to take a proactive approach to their retail opportunities. By equipping them with tools, marketing collateral, and a list of prospects they can properly market their opportunities.

What’s included?

Market Analysis

Mobile Tracking Trade Area Data
Real Estate Opportunities
Retail & Restaurant Prospects

Marketing Flyer

Gap Report and Peer Analysis
Retail Aerial and Traffic Counts
Top Categories for Recruitment

Education

Six Hour Retail Recruitment Training
From Licensed Real Estate Professionals

Communities will be trained and equipped with the tools and education necessary to attract new retailers to their markets, while providing support to their existing local businesses.

Retail Academy’s customized training includes education on the marketing materials provided, how to create an elevator pitch, setting conference meetings, prospect outreach, and where to find industry-leading information critical to implementing a long-term retail recruitment plan.

Our Courses Provide:

Demographics for a custom trade area
A custom retail recruitment flier
A customized retail sales pitch
Retail recruitment best practices
Access to retail real estate experts and peer communities
A network of existing retail partners

Retail recruitment is a marathon, not a sprint.

Retail Academy is an award-winning program catered to rural communities seeking education and guidance on attracting new retail and restaurant businesses. Progressive communities understand that retail growth not only enhances quality of life, it also increases tax revenue while adding jobs.

What do I get from a Retail Academy?

CUSTOM MARKET DATA

EXAMPLE DEMOGRAPHICS

Peer Analysis
Mobile Tracking Data
GAP Analysis
Trade Area
Demographics Overview

RECRUITMENT TOOLS

EXPERT ANALYSIS

Customized Retail Marketing Guide
Aerial Map with Retailers Plotted
Elevator Pitch

ICSC OVERVIEW

LEADING INDUSTRY TRADE ASSOCIATION

Regional Conferences
Deal Making
Networking
Education
Advocacy
Research

WORKSHOP

REAL ESTATE EXPERTS

Guest Speakers
Current Industry Trends
Site Selection 101
Retail Recruitment & Marketing
Business Retention Tools
Public/Private Partnerships

NETWORKING

INDUSTRY PROFESSIONALS

Retailers
Brokers
Developers
Neighboring Communities

ONLINE

OPTIONAL DISTANCE LEARNING

Online courses
Resource Library
Certification
Learn from Anywhere

Come here or stay at home.

1. Our traditional Retail Academy class allows us to fly 3-5 people to our headquarters in Birmingham, AL to engage in a day-and-half, retail intensive education process in our new state-of-the-art classroom.

2. We have also worked with multiple communities to host a large event at a centralized location, and coordinated with State institutions to initiate grant programs.

3. Prefer to learn online? We understand that in-person is not always the best option. We now have an online portal allowing you to learn from anywhere.

Services