In 2013, the city of Statesboro engaged Retail Strategies to assist their efforts in pro-actively recruiting retail. As part of the Retail Strategies process, we determined that the student population of Georgia Southern University had not been a focus of past research and recruitment initiatives.
By incorporating the 21,000 student’s spending potential with a regional trade area focus, we identified a substantial grocery GAP in the market and reached out to multiple grocery concepts at ICSC meetings and through follow-up phone calls.
In June of 2014, WMT announced and began construction of a new Walmart Neighborhood Market near the GSU campus that will also serve the greater Statesboro population. At least one and possibly two additional national grocery chains we targeted are expected to announce expansion plans in Statesboro in the coming months.