January 27, 2017
Planet Fitness Growth Partners Principal & COO Chris Cavolo, Discussing Franchise Fitness
Webinar: Fitness and Franchising Friday, January 27, 2017
January is a month focused on fitness and health. Retail Strategies is pleased to host Chris Cavolo COO & Principal of Planet Fitness Growth Partners. Mr. Cavolo will discuss trends in the fitness category and specifically the franchise growth model for exercise clubs.
Chris Cavolo graduated from Cornell University in 1992 with a degree in Business and Organizational Communications, where he played Varsity Lacrosse and Football. Chris was one of the first ten employees brought on to launch pharmaceutical success Adams Laboratories, who ultimately hit the market with the multi-million dollar Mucinex product line. He was then recruited by Steve Case’s (AOL Founder) Revolution company in a Vice President position to assist with lagging sales for their subsidiary Exclusive Resorts – a high-end, international private club. Chris was responsible for 230% growth, over 28 million dollars in club sales along with the successful re-design of the sales strategy, marketing and training programs.
In 2011 Chris helped found Planet Fitness TN, LLC by purchasing the right to open 8 Planet Fitness franchises in middle TN. The company has since grown and reorganized into Planet Fitness Growth Partners with 47 open franchise locations in 5 states. They have been the recipient of both the “Franchisee of the Year” Award and “Developer of the Year” award in the Planet Fitness organization.
Chris is originally from Baltimore MD and is an 18 year resident of Nashville, TN where he raises his 2 boys.
Towards the end of the webinar Chris mentions Tullahoma, a Retail Strategies client that was brought to his attention through our outreach. A new Planet Fitness will be opening it’s doors May 2017.