The retail trend of pop-up shops is here to stay and when it comes to pop-ups location is everything. From testing new markets or launching a product, pop-up shops are short-term retail and experiential marketing events that last anywhere from one day to four months. In this webinar Retail Strategies president, Lacy Beasley, will interview Linda Farha, Founder and Chief Connector of pop-up go, the most trusted connector for landlords and short-term space seekers.
Who Should Attend:
Chamber of Commerce, Small Business, Entrepreneurs
Tuesday, Aug 13, 2019
10 AM – 11 AM (CDT)
Founder and Chief Connector
During my 20-year tenure in the corporate world, I devised successful strategic solutions for both national and international organizations. My energy, entrepreneurial nature and ability to understand specific organizational needs and budgetary constraints allow me to deliver optimal marketing and communications campaigns. I created Zenergy with a team of seasoned professionals who have the complimentary skills to support all marketing and communications needs.
My vast experience includes corporate and media relations, sales management, customer relations, license development, international business development and product branding. I also sit on the Board of the Farha Foundation – Quebec’s largest AIDS fundraiser – and am part of its executive committee. Looking to further benefit the greater community, I launched ZenergyCause, a charitable arm of Zenergy Communications that provides event marketing services at discounted rates for charities selected through an application process.
I have also launched pop-up go, a trusted online space connector for commercial landlords and space seekers. Through pop-up go, people can list, discover and select spaces they deem fit for their growing business; pop-up go connects businesses across North America with their perfect short-term lease space. Making use of my marketing and communications expertise, I have developed Make It Pop, a service to ensure that pop-up go spaces achieve their full potential, through creative design, branding, PR and social media strategies.